Legal
Cookie Policy
This page explains what cookies and similar storage technologies are used on ryfinance.xyz, what each one does, how long it lives, and how to refuse, accept or withdraw consent for non-essential categories — including ad personalisation cookies set by Google AdSense and the DoubleClick advertising network.
Last updated:
1. What is a cookie?
A cookie is a small text file that a website asks your browser to store on your device. Each cookie has a name, a value, an expiry, a domain, and a set of flags that govern how it can be read. We also use a small number of localStorage entries (functionally similar but unbounded in retention) and pixel-based identifiers; for the purposes of this policy these are treated equivalently to cookies.
2. Cookie categories used on this site
Strictly necessary
These cookies are required for the Service to function. They do not track you across sites and they are not used for advertising. They are set on the basis of legitimate interest and cannot be refused.
| Name | Provider | Purpose | Retention |
|---|---|---|---|
| ry_consent | ryfinance.xyz | Stores your consent choice for the cookie banner. | 12 months |
| ry_session | ryfinance.xyz | Anti-CSRF and session integrity for the contact form. | Browser session |
Analytics (optional, opt-in)
Aggregate measurement of how the Service is used. Loaded only after you grant analytics consent.
| Name | Provider | Purpose | Retention |
|---|---|---|---|
| _ga | Google Analytics 4 | Distinguishes unique visitors. | 13 months |
| _ga_<ID> | Google Analytics 4 | Persists session state. | 13 months |
Advertising — Google AdSense / DoubleClick (optional, opt-in)
Used to deliver, frequency-cap and measure advertising. Set only after you grant advertising consent. These cookies enable ad personalisation based on your previous browsing on this and other sites in the Google Display Network.
| Name | Provider | Purpose | Retention |
|---|---|---|---|
| __gads | Google AdSense | Identifies a browser for ad delivery on this domain. | 13 months |
| __gpi | Google AdSense | Stores ad-personalisation signals and frequency capping. | 13 months |
| IDE | doubleclick.net | Cross-site ad performance, conversion tracking and personalisation. | 13 months |
| NID | google.com | Stores user preferences for Google services, including ad preferences. | 6 months |
| DSID | doubleclick.net | Links advertising activity across Google services for signed-in users. | 14 days |
| test_cookie | doubleclick.net | Verifies the browser supports cookies before serving an ad. | 15 minutes |
When you grant advertising consent, Google AdSense and the DoubleClick network may use the data associated with these cookies to (a) deliver ads relevant to your inferred interests, (b) limit how many times you see the same ad, (c) measure ad effectiveness and report aggregated metrics to advertisers, and (d) detect and prevent fraudulent ad interactions. Google's full list of advertising cookies is available at policies.google.com/technologies/cookies.
3. Ad personalisation explained
With your consent, Google may show you personalised ads — that is, ads selected based on signals such as the topics of pages you have visited, your inferred interests, your approximate location, your device class, and (if you are signed in to a Google account) your Google Ads profile. Without your consent, Google may still show ads, but they will be selected only on the basis of the page you are currently viewing and broad device characteristics; this is called contextual or non-personalised advertising.
You can review and adjust the categories Google uses for personalisation at adssettings.google.com, and you can opt out of personalised advertising network-wide at youronlinechoices.eu (EU/UK) or optout.aboutads.info (US).
4. Managing or withdrawing consent
On your first visit you are presented with a TCF v2.3 consent banner that lets you accept all categories, refuse all non-essential categories, or configure each category and certified vendor individually. To revisit your choice at any time:
- Click the “Cookie preferences” link in the footer of any page;
- Toggle each category — Strictly necessary, Analytics, Advertising — to match your preference;
- Save. The change takes effect immediately and any non-consented cookies already on your device are dropped.
Most browsers also let you block or delete cookies directly. Detailed instructions are available for Chrome, Firefox, Safari and Edge. Note that disabling strictly-necessary cookies will break essential site functions such as the contact form.
5. Do Not Track and Global Privacy Control
We honour the Global Privacy Control (GPC) signal: if your browser sends a GPC header, we treat it as an opt-out from the “sale” or “sharing” of personal information under the CCPA/CPRA, and we suppress advertising cookies for that session. The legacy “Do Not Track” header is also respected for analytics but is no longer maintained as a standard.
6. Changes to this policy
We update this policy whenever we add, remove or materially change a cookie. The “Last updated” date above reflects the most recent revision.